Swiss Wine Summer: Experience your summer differently with Swiss wines!

Swiss Wine Summer ©Swiss Wine Promotion
Thursday 15 Jun 2023 Press release

Swiss Wine Promotion (SWP), the national organization for the promotion of Swiss wines, is launching its fourth summer campaign, Swiss Wine Summer, under the slogan: ...Swiss wines in a different way! The action aims to encourage consumers to discover Swiss wines in a new light from June 15th to August 31st. This can be done in Swiss Wine Gourmet labeled restaurants, directly at wineries, or through wine tourism activities!

With the support of GastroSuisse, HotellerieSuisse, and Swiss Wine Tour, SWP is launching its summer campaign, from June 15th to August 31st, Swiss Wine Summer under the slogan: "…swiss wines in a different way!". This motto is intended to be an invitation to experience, taste, and discover Swiss wines in restaurants during an aperitif or a meal, during wine tourism activities, or by directly visiting wineries. Like the aromas of wine, Swiss wines can be discovered in multiple facets among friends or family.

When wine enthusiasts discover Swiss wines during the mentioned activities, they have the opportunity to scan a QR code and accumulate Swiss Wine Summer points. The three participants with the highest point accumulation by August 31, 2023, will receive a prize. It consists of a voucher worth CHF 1,000 for a Swiss Wine Experience.

Swiss Wine Summer chez les vigneronnes et vignerons ©Swiss Wine Promotion

Additionally, to encourage the HoReCa sector to offer Swiss wines on their wine menu, Swiss Wine Gourmet-labeled restaurants can receive a voucher worth CHF 200 to be redeemed for a new order of Swiss wines for every purchase of CHF 1,000 of Swiss wine. To participate in this action, establishments can register from June 15th to July 31st at www.swisswinegourmet.ch.

This campaign aims to support the connections between the restaurant industry and winemakers, direct sales from vineyards, as well as experiences in the heart of the Swiss vineyards.

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