Swiss wines back in Paris at the Swiss Village

From June 7th to 10th, Swiss Wine Promotion (SWP) was invited by its partner Switzerland Tourism to the Swiss Village: "Tout l'outdoor est au Vieux Campeur" on Rue de Latran in Paris. Four days of showcasing Switzerland: must-visit tourist destinations, outdoor activities to experience, and, of course, not to be missed, Swiss gastronomy during a stay.

In February 2023, SWP and Switzerland Tourism had partnered to organize an afterwork event to introduce Swiss wines to Paris wine lover. At the beginning of summer, SWP had the pleasure to return to the French capital for the event "Tout l'outdoor est au Vieux Campeur" on Rue Latran in Paris, organized by Vieux Campeur in collaboration with Switzerland Tourism. For four days, Rue Latran transformed into a little Swiss village with typical chalets where visitors could discover Swiss craftsmanship, culinary specialties, and wines. The “Swissness” was present in the heart of the French capital. The tourism promotion organization aims to promote Switzerland through its tourist destinations, outdoor activities, as well as its culinary and wine wealth.

During this event, SWP had the opportunity to showcase Swiss wines through tastings and mixology workshops.

Adventurers and epicureans had the chance to taste wines from seven wineries:

·       Famille Rouvinez

·       La Cave des Amandiers

·       Château d’Auvernier

·       Marie-Thérèse Chappaz

·       Cave des Rois

·       Domaine de la Colombe

·       Vini Delea

The mixology workshops offered summer cocktails based on Chassel'ice (sparkling Chasselas). The Spritz, the Hugo, or a cocktail with apricot were reinvented using Swiss products such as Abbacella, traditional syrups, or the apricot liqueur from Maison Morand. The workshops were led by François Grognuz from Cave des Rois and attracted great interest with nearly 200 participants per workshop.

"It's a pleasure to present our Swiss products in Paris in a welcoming environment that represents us. The diversity of Swiss wines made an impact in Paris, and we are excited to showcase Switzerland in a different way," said Océane Gex, project manager